Design Philosophy

Pushing Boundaries and
Creating Iconic Products

MACH is a company that understands the importance of design and its impact on a product’s success. We believe in creating beautiful, iconic, innovative, and practical products that perform well. Our three design philosophies guide our approach to product design, which we will explore in this article.

MACH design can be expressed with just a few simple lines, yet it stands out as easily recognizable to anyone.

Our design philosophy is to be instantly memorable, achieved through a minimalist and modern aesthetic. It can be conveyed with just a few simple lines, yet it stands out as innovative and easily recognizable. Our aspiration is for users to instantly recognize our products as exceptionally unique, iconic, and visually stunning.

V1 Ultra's integrated design exemplifies our approach. It arrives fully assembled, eliminating any complex setup processes. With its simple unboxing, you are able to experience the satisfaction of deep cleaning immediately.

When not in use, V1 Ultra serves as a captivating visual in your home. Its transparent pill-shaped body allows for easy viewing of the water level, and the curves provide an ergonomic grip. It extends beyond the boundaries of living spaces, by reflecting the residents' attitude towards life.

We strive to bring art back into everyday life. By seamlessly blending aesthetics and functionality, we bridge the gap between the beauty of the present moment and the ideal domestic setting, imbuing everyday life with renewed significance.

Passion for
Craftsmanship

We believe that every detail of the product should be crafted with an artisan spirit and deep consideration.

MACH's second design philosophy is an obsession with details. While maintaining an iconic silhouette, there are breathtaking details in every aspect of the product, from the key functions to the buttons, display, and water tank.

We believe every detail of the product should be crafted with an artisan spirit and deep consideration to deliver the best experience and an ergonomic design that feels good to everyone. The design should be intuitive enough to explain the functions of the product. You should be able to use it without reading the manual.

Be Bold,
Take Risks

In a company that values
innovation and creativity, the
real risk is not taking risks.

At MACH, our design team is encouraged to take risks and be bold. We believe that innovation and creativity come from taking risks and not being afraid of failure.

When designing V1 Ultra's water tank, we aimed for clean lines and a transparent aesthetic that seamlessly integrated into any home environment.

To fulfill our promise, the design team performed countless iterations of refractive index calculations and careful placement of pump fixtures. The distinct design cleverly conceals the tank's structure and framework as water is poured in.

All product details reflect a bold yet user-centric philosophy. The seamless integrated design enhances stability and durability during use. Thoughtful design features like magnetic covers allow swift disassembly and reassembly, making it extremely accommodating to all users.

Of course, risks do have the potential to fail, but we see that as a valuable learning opportunity. It's an opportunity to improve. So, the real risk is not taking one.

Award-Winning Design

Our work has been recognized by the world’s most
prestigious awards bodies, across diverse categories
ranging from small appliances to robots.